Cello products are built by people committed to exploring the furthest limits in performance and quality. Because of this attitude, Cello does not follow the style – Cello sets the standard.
The justification for a great music system is the same as for a great instrument: it makes possible a musical experience that cannot be duplicated by lesser means.
This philosophy is evidenced completely in the Chorale preamp, the Encore power amplifier and the Master power supply. They have been designed to provide sonic quality, consistent performance and reliability, with a great deal of flexibility.
If you inspect Cello products, inside and out, you will find very few common parts, if any, with other audio products on the market. Cello products are built with superior circuit designs, parts, and manufacturing techniques for those who demand higher performance, reliability, freedom from obsolescence and long term satisfaction.
Low noise, extremely stable parts are used throughout for highest clarity and maximum resolution. Beyond unsurpassed performance, we demand reliable implementation and longevity from individual component parts. Following their initial selection, we subject these parts to rigorous performance and reliability tests before they are assembled into the components.
All printed circuit boards use traces that are drawn by hand, all parts are inserted into the board by hand, and individually soldered to the boards by hand, as each of these provide tremendously improved reliability and absolute maximization of performance.
The dedicated master musician insists on using an instrument made by a great craftsman. To reproduce music faithfully and exquisitely requires nothing less than the very best audio equipment. The value of each component lies in its ability to reproduce music with extreme accuracy and reliability over many years.
In each completed product, superior quality has been assured, first by meticulous planning and design, next by the choice of the finest materials, then by highly skilled hand construction of each unit, and finally by exhaustive testing and sonic evaluation.
Every Cello product we produce is manufactured completely in Connecticut, USA, and auditioned in Matthew James’ Showroom by the company’s Managing Partner prior to being prepared for shipment. Again, Cello does not follow the style – Cello sets the standard.
Music, for thousands of years, has been the inspired expression of human emotion and possibility. Over the centuries gifted artisans like Amati and Stradivari have enabled composers to more clearly articulate their vision through the perfection of musical instruments. The flawless reproduction of recordings can only be achieved through an inspired fusion of talent including a knowledge of musical performance, the mastery of electronic engineering, and the craftsman’s ability to translate design into a functionally beautiful product. Working together we seek to produce impeccably crafted electronic instruments of enduring design. Every day we seek to create new levels of musical enjoyment as the central purpose of our labors.